---
url: https://brand.okrado.com/foundations/voice/
title: Voice and UI copy
description: How Okrado words its interface in English, French and Arabic.
kind: explanation
owner: Ghassen-Hizem
updated: 2026-11-03
review_by: 2027-02-28
audience:
  - designer
  - developer
  - agent
---

# Voice and UI copy

> How Okrado words its interface in English, French and Arabic.

The persona is a senior operator explaining clearly: concrete, calm, no hype.

1. One idea per sentence.
2. Numbers carry a source or are left out.
3. Show the mechanism, not the adjective.
4. Short words over long ones; active voice.

## By language

| Aspect     | English       | French                                                             | Arabic                    |
| ---------- | ------------- | ------------------------------------------------------------------ | ------------------------- |
| Address    | plain, “you”  | clair, direct, **vous**                                            | modern standard Arabic    |
| Typography | sentence case | real accents; a non-breaking space before `; : ! ?` and inside « » | Readex Pro, right to left |

## Buttons and errors

- A button is a verb plus an object: “Save changes”, “Enregistrer les modifications”. Never “Submit”.
- An action keeps one name through the whole flow: the button says “Publish”, the toast says “Published”.
- An error says what happened and what to do. It does not apologise and is never vague.
- An empty screen is an invitation to act.

All strings live in `messages/{en,fr}.json` with the same keys; an Arabic file ships when the zone ships Arabic.